CASE STUDY: Cookie Fest Guest Speaking Workshop

Challenge

Cookie Fest brought together a vibrant mix of cookie decorators, hobby bakers, suppliers, and small business owners, all passionate about creativity but overwhelmed by the demands of marketing.

As a lifelong middle child who loves the spotlight and loves sharing knowledge, Toni wanted to contribute to this community in a meaningful way. This opportunity offered two major goals:

– Build credibility as a marketing educator within the cookie space.

– Gain exposure to a niche but deeply engaged audience.

Most attendees struggled with the same pain point:

– How do I market my cookie business on social media without letting it take over my life?

– Toni’s workshop needed to deliver simple, sustainable, high-impact strategies tailored specifically for cookiers.

Solution

Purple Canvas developed a high-energy, highly practical session built around Toni’s signature framework: 30 posts in 8 hours. A repeatable, sustainable content system designed for busy creative entrepreneurs.

Workshop Strategy

Actionable Content: Toni taught her “Magic Content Formula” – how to turn one cookie set into 2 reels, a carousel, and dozens of stories.

Tool Stack Reveal: Sharing the exact tools she uses sparked massive interest and “aha” moments.

Repurposing Playbook: She demonstrated how to reuse themes, ideas, and visuals to save time and boost consistency.

Visual Learning: A beautifully branded (but simple) slide deck reinforced every concept.

High-Value Freebies: A digital toolkit (AI prompts, calendar template) drove strong engagement, including 60 QR scans from an audience of 100.

Results

The workshop became a standout session of Cookie Fest, drawing a full room of 100 attendees.

Audience Response:

• Dozens of attendees approached Toni afterward asking for the slides.
• One attendee booked a consult after the event.
• Over 60% of the room scanned her digital freebies.
• Toni gained new followers, new friends, and meaningful connections.
• A particularly proud moment: being personally called up on stage by Nicole from The
  Cookiery, the same stage that many of her mentors were also on.

Impact

Increased visibility inside a new niche.

Deepened brand credibility as a marketing educator.

Sparked future client conversations and collaborations.

Key Learnings

It’s okay to be nervous. Even speakers with marketing chops feel it.

Repetition works. Your audience needs to hear that it’s not only okay, it’s essential to repeat and repurpose content.

Next time? Toni plans to be less nervous (despite the earlier note) and even more present in the moment.

Outcome

Toni’s Cookie Fest workshop opened the door to an expanded speaker and marketing workshop path.

She now plans to lead many more workshops for business owners and marketing teams, blending education, strategy, and her signature energetic delivery.