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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.purplecanvas.ca (the “Site”) or inquire about or engage services from Purple Canvas, operated by 17062893 Canada Inc (“we,” “us,” or “our”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual pages you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected data as Device Information.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • Log files: Track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you submit an inquiry, book a consultation, or engage our services, we may collect certain personal information from you, including your name, email address, phone number, business name, billing address, and any information you choose to provide through forms, email, or uploaded files. If payment is required, payment information is processed securely through our third-party payment processor and is not stored directly by us.

We refer to this information as Order Information or Inquiry Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Inquiry or Order Information.

How We Use Your Personal Information

We use the Personal Information we collect to:

  • Respond to inquiries and communicate with you
  • Provide and deliver services
  • Process payments securely through third-party providers
  • Send invoices, confirmations, and service-related communications
  • Screen for potential risk or fraud
  • Improve and optimize our Site and services
    Generate analytics about how users interact with the Site
  • Support marketing and advertising efforts where consent has been provided

We use Device Information primarily to help us understand how visitors use the Site and to assess the effectiveness of our marketing and content.

Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers to help us operate our business and deliver services. These may include:

  • Payment processors such as Square
  • Customer relationship and marketing platforms such as HubSpot
  • Analytics and advertising platforms such as Google Analytics, Meta (Facebook), and LinkedIn

These third parties only receive the information necessary to perform their services and are obligated to protect your information.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our legal rights.

Behavioural Advertising

We may use your Personal Information to provide you with marketing communications that may be relevant to your interests. You can learn more about how targeted advertising works by visiting the Network Advertising Initiative’s educational page at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising through the following links:

You can also opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at:

http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

Your Rights

If you are a resident of the European Economic Area (EEA), you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. You also have the right to object to certain processing activities.

If you would like to exercise these rights, please contact us at toni@purplecanvas.ca.

We note that your information may be transferred outside of Europe, including to Canada and the United States, for processing and storage.

Data Retention

We retain your Personal Information for our records unless and until you request that it be deleted, or as required to comply with legal, accounting, or contractual obligations.

Minors

The Site is not specifically directed toward children, and we do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, or legal requirements. Any updates will be posted on this page.

Contact Us

For more information about our privacy practices, to ask questions, or to make a complaint, please contact us at:

Email: toni@purplecanvas.ca
Mailing Address: 17062893 Canada Inc 146 Vauxhall Drive Canada